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Tuesday, May 31, 2016

COLORS’ flagship show Balika Vadhu enters Limca Book of Records


Prembabu Sharma
After entertaining viewers through the heartening journey of Anandi and Nandini over the course of 8 years, COLORS’ flagship show Balika Vadhu has added another feather to its cap. The show has been welcomed into the Limca Books of Records as the longest running daily fiction soap (Hindi). Tracing the life of young bride Anandi and then gradually including the journey of her daughter Nandini, the show has achieved the milestone of airing more than 2000 episodes for audiences.

Commenting on this landmark achievement, Manisha Sharma, Programming Head – COLORS, says, “The eight-year-long journey that COLORS has mapped with Balika Vadhu has been very enriching. The show’s meaningful content, endearing storyline and inspirational characters have created a strong impact on the minds of the viewers. As the show enters the Limca Book of Records and achieves this brand-new milestone, we would like to graciously thank our viewers for their everlasting support in making Balika Vadhu an industry-wide benchmark.”

Sunjoy Waddhwa, CMD, Sphereorigins says, “We are very honoured and delighted that Balika Vadhu has created a record for being the Longest Running Daily Soap and is featured in the ‘Limca Book of Records’. This wouldn’t have been possible without the constant love and support of the audience. I take this opportunity to thank the loyal audience of Balika Vadhu. This is another feather on the cap for us and will motivate and boost us to take the show to another level.”

Currently, the show progresses, Balika Vadhu is now gearing up for an interesting love triangle between Dr. Nandini (Mahhi Vij), Dr. Amit (Avinash Sachdev) and Krish (Ruslaan Mumtaz). While on one hand, Dr. Amit has proposed marriage to Nandini, on the other hand, Krish has also confessed his feelings towards her. And as theShekhawat family gears up for Dr. Amit and Nandini’s impending wedding, Krish has decided to partake in the wedding preparations in order to make Nandini confess her love for him. Nandini who is confused about her feelings, finds herself stuck in a dilemma wherein she has been forced to choose between two men – Dr. Amit and Krish - who mean the world to her. Who will Nandini marry? Krish or Dr. Amit?

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