International Conference on International Business-Emerging Trends, Opportunities and Challenges


Apeejay School of Management, Dwarka, New Delhi, organized International Conference on International Business-Emerging Trends, Opportunities and Challenges on 28th April 2017. The theme of the conference was “Emerging Trends, Opportunities and Challenges in International Business”. The conference served as an interactive forum to discuss contemporary issues and recent trends in international business. Delegates from various business schools across county attended the conference and presented their research papers. 

The Key Note address was delivered by Mr. Rohit Kumar Sharma, Country Manager, Financial Services Sector, IBM India Private Limited, India and Sweden. He highlighted the role of cross culture in managing global teams in international business. Prof. Anand Nayyar, Professor, KCL Institute of Management and Technology, in his address spoke about the role of internet in managing global businesses.

Prof. Amit Sareen, Director, Apeejay School of Management, welcomed the guests and wished all the participants a great experience in the conference. Prof. Ashok Ogra, Director, Apeejay Institute of Mass Communication, delivered conference perspectives on international business. He emphasized how trade history and deep rooted are Indian trade relations with the world over.

A conference proceeding in book form bearing an ISBN number was also released on this occasion. The inaugural session was followed by technical sessions wherein the delegates presented their papers on various aspects of International Business like International Business Ethics, FDI, Foreign Exchange, Branding, IPR, Threats and Challenges to cyber world etc.

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