Apeejay Institute of Mass Communication organizes eighth film festival “ We Care” on Disability

UNESCO, National Trust, AAFT, National Institute of Hearing Handicapped and UN Information Centre join hands together as Film Festival associates for this noble cause

 Apeejay Institute of Mass Communication announces the eighth edition of the annual international travelling festival of documentary films on disability issues titled “We Care Film fest” on September 27, 2010. The festival is an advocacy too meant to bring about attitudinal and behavioral changes on approaches to disability, promote the inclusion of people with disabilities, and rid others of misconceptions, myths and prejudices surrounding disability issues.

The festival is being organized by AIMC with association of non-governmental organization such as Brotherhood, UN Information Centre for India and Bhutan, the UNESCO, National Trust, AAFT and AYJ National Institute of Hearing Handicapped. The festival will cover various venues across the country and the South Asian Association for Regional Cooperation (SAARC) member-nations. Students of mass communication and journalism from several institutions of Delhi and the National Capital Region will take part in the festival. The AIMC will also organize a workshop on “Media and Disability” for media students.

On the first day we will have the honour of having among us the Major H.P.S. Ahluwalia (Padma Vibhushan and Everest Hero), Mr. Rajiv Chnadran (National Information Officer, UN Information Centre), Mr. B.B. Nagpal (Noted Film Critic).

The Film festival will reach out to a wider number of people thereby giving them a chance to understand the problems faced by differently-abled persons through the satellite channel “Nav Shikhar” launched by the Rehabilitation Council of India in association with the Indian Space Research Organisation and the Media Lab Asia. On the third day, the film festival will be opened for local Residents' Welfare Associations (RWA). The audience at all venues will also be given a certificate of participation.


About AIMC
Apeejay Institute of Mass Communication (AIMC), a part of the Apeejay Education Society was set up from the academic year 2003. The exponential growth in the entertainment and media industry has necessitated the need to set up an independent state-of-the-art Apeejay Institute of Mass Communication catering to the growing demands of students interested in pursuing career in print journalism, advertising, public relations, event management and also acquiring necessary skills in Television News, Videography, Video Editing programme making and programming for Bollywood.

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